Blog

The objective of every business is to attract as many customers as possible. A business that moves online tries to capture customer’s attention through the site and get more traffic. SEO specialists can help with this task. In this interview, Alexander Martynenko, SEO Expert at Innovecs, tells what precisely the SEO specialist does and what it takes to become one.

Agile is a way of thinking that helps build high-performance teams and maximize business value. Alexander Buratynskyi, Senior Agile Coach at Innovecs, speaks about an agile approach, how it originated, and why modern business can’t do without it.

The 21st century is the era of SMART things. First, SMART things allow you to unload life and automate a human being’s daily routine responsibilities. For example, it could be an alarm clock that synchronizes information with an intelligent mattress and turns on the alarm after the next phase of the user’s sleep. A car that warms up the engine before the owner leaves the apartment. Or an intelligent refrigerator that compiles a shopping list based on the smartphone user’s diet. But all these SMART technologies have SMART people behind them. We asked Igor Bekh, Head of Education (InnoCamp), who SMART people are and what the SMART approach is in the company and teams’ work.   What qualities does a SMART person possess? SMART people are not just smart — they combine a broad outlook with deep expertise at once, for example, in a specific technology. They are self-disciplined, creative, innovative, and always ask the questions “Why?”, “What for?”, “For what purpose?” to solve this or that problem. Being SMART means thinking differently. True intellectuals question the status quo, old concepts, and methods. Their ideas are unusual and unconventional. It is intelligence that helps them solve non-standard problems. There is a correlation between intelligence and creativity, allowing SMART people to find simple answers to complex questions. What is the SMART approach in the work of the company and teams? The SMART approach is a commonly known approach that allows us to formulate precise, achievable, and realistic goals, limited in time, and at the same time produce outstanding results. SMART philosophy in goal setting is clarity and accuracy of the task, a basis for discussion and cooperation between teams, and a powerful motivational tool. What problems do SMART people face? SMART people are often called “nerds”, “geeks”, but in fact, you should not shy away from the reality of being Smart. In a broad sense, a SMART person is very passionate about something. Being enthusiastic does not allow giving up the work half done or becoming discouraged and moving forward every day. SMART people combine creativity and sharpness of mind. They are artistic and generate cool ideas. Why is it cool to be SMART? A SMART person spends less time looking for a solution. Therefore, one will be able to spend more time with family and friends. On the other hand, one quickly deals with household arrangements or personal issues. SMART people are open to new ideas and opportunities. They are ready to accept and consider other viewpoints and look for alternative solutions to the problem. People with high intelligence are less likely to believe stereotypes and prejudices. They do not take things at face value and wait for sufficient evidence or look for it independently. Be SMART; SMART is cool! Is a high IQ a sign of being SMART? Obviously, IQ determines the level of intellectual development, but SMART people are far beyond being simply clever. When you are SMART, you are flexible and can adapt well to different conditions. You demonstrate effective behavioral strategies, regardless of difficulties and limitations.  

At some point, we all find ourselves choosing a profession. What criteria impact our choice: the level of compensation, popularity in the global arena, personal interest? It is always easy for a professional to find a prestigious and high-paying job. But how to become PROFESSIONAL in the chosen field? Undoubtedly, you need to learn a lot, absorb new knowledge like a sponge. But knowledge alone is not enough. Who are these PROFESSIONAL PEOPLE? We asked Inna Zinovieva, Software Engineer (React) at Innovecs.

There were times when STEM was a boy’s club. Fortunately, times have changed, and women are now affecting not only men’s lives but also the global innovation and technology industry. Therefore, ladies in IT have long been no exception, but the norm. Maria Kovalivska, Senior Software Engineer (React) at Innovecs, shared her IT story with us.

Do you remember the days when you were in the final run of high school days before the pressure sunk in on what to choose for college? Time goes by, and then you realize that the years spent in lectures, were in fact wasted. But that doesn’t mean it’s over! It is never too late to change your area of expertise and find a career that calls your name, to have your heart in it. Mariia Martynova, QA Engineer at Innovecs, shared her own experience with us.

2020 will forever remain synonymous with COVID-19 and related crises. But, even after we curb COVID-19, people and businesses will never be the same again. What are the current trends in team management? How has the IT market and candidates changed? How do we find the middle ground between people with different mentalities and work styles? These and other questions are answered by Oleksandra Titkova, Service Delivery Manager at Innovecs.

Changing career paths and leaving the comfort zone looks scary at first glance. Who will hire me from ground zero? Do I need to complete courses or have a degree? How do I enter the tech industry without experience? We asked these and other questions to Anna Yakubova, a financial sector switcher and Senior QA Manual at Innovecs.

“The future of work” is inextricably linked with new technologies and new employee skills, and raises questions about the further format of remote work, building corporate culture, engagement, and motivation of talents. We discussed this with Alex Lutsky, the founder, and CEO of Innovecs. The conversation was hosted by Serhiy Gasparyan, Partner, Head of Consumer and KPMG Technology Sector Practices in Ukraine.

According to the Moving beyond remote: Workplace transformation in the wake of Covid-19 study by Slack, 72% of respondents prefer the option to work from home even after a pandemic. A hybrid model — the choice to work from home or office — is our new reality. However, there are people at Innovecs who worked remotely before it became a must. Darka Garnik, Digital Marketing Manager, will talk about her journey to Innovecs from the sunny state of Florida.