UI / UX CONSULTING AND DESIGN

Ensure that Your Software is User-Friendly with UX Consulting Services

Develop your user journey in advance to improve users’ onboarding, and solve challenges with the help of UX design. Further detail app functionality with the help of UI / UX consulting. Prototype your solution to streamline the software development process.

COMPANIES WE PARTNERED WITH
United States Cold Storage
UI / UX Development Services
Innovecs teams up UI/UX designers and business analysts to investigate the client’s needs in detail. Depending on the project stage, Innovecs delivers various UI / UX services that enhance the user experience and interface, prototype development, and supporting documentation delivery.

USER EXPERIENCE DESIGN

Enhance your major metrics by creating a user-focused design

INTERACTIVE PROTOTYPES

Raise the business logic of your solution to the highest possible level

USER INTERFACE DEVELOPMENT

Enhance your prototypes with font and color systems, grids, and content

DOCUMENTATION

Document the investigation process to benefit from ready-made requirements

INTERVIEWS

Enhance the UI/UX design of your solution based on user interview results

PRIMARY TECHNOLOGIES WE USE
figma
invision
marvel
sketch
abstrakt
adobe photoshop
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DO YOU NEED UI / UX SERVICES?
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Increase Engagement Rate of Your Users
UX consulting is helpful not only for software developed from scratch but for released applications as well.

For new projects, you can predict the behavior of your user to make it clear and smooth in advance.

For released applications, you can revamp the user experience and interface based on metrics such as time spent on a page, heat map results, or the number of user interactions. UI / UX consulting can help to increase both engagement and conversion rates as well as optimize a user’s behavior in accordance with your requirements.

Structurize Data Delivered by Your Product
Most design inconsistencies are caused by a poorly designed informational architecture that slows down users’ interactions with the software.

Unstructured filtering, data duplication, unclear table management, empty zones, and low-functional fields confuse users.

For these cases, UX consulting will identify inefficiencies and prioritize them for users. Then, to make the product more user-friendly, a UI / UX designer offers improvements that do not affect users’ habits.

With the help of data structuring, interactions with the product become more effective.

Provide Interface in Accordance with Business Logic
UI / UX designers can deliver a canvas for the product that marries different types of users while reflecting their needs.

Business logic covers the general flow of the product, ensures that the elements are clear and easy-to-use, and increases consistency.

Regardless of user variety, a UI / UX designer considers all their needs to deliver a prototype with the required functionality.

In most cases, the development of business logic makes the product faster and enhances its major metrics. In addition, this streamlines the development process due to eliminating unnecessary overhauls and discussions.

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How UI and UX Services Can Improve Your Product

Increase Engagement Rate of Your Users

UX consulting is helpful not only for software developed from scratch but for released applications as well.

For new projects, you can predict the behavior of your user to make it clear and smooth in advance.

For released applications, you can revamp the user experience and interface based on metrics such as time spent on a page, heat map results, or the number of user interactions. UI / UX consulting can help to increase both engagement and conversion rates as well as optimize a user’s behavior in accordance with your requirements. The last-mile delivery (LM) challenge is a hectic period when a parcel delivery goes from a warehouse, truck, or rail to the end consumer. Why? Because more and more shoppers are turning to online retailing.

Structurize Data Delivered by Your Product

Most design inconsistencies are caused by a poorly designed informational architecture that slows down users’ interactions with the software. Unstructured filtering, data duplication, unclear table management, empty zones, and low-functional fields confuse users.

For these cases, UX consulting will identify inefficiencies and prioritize them for users. Then, to make the product more user-friendly, a UI / UX designer offers improvements that do not affect users’ habits.

With the help of data structuring, interactions with the product become more effective.

Provide Interface in Accordance with Business Logic

UI / UX designers can deliver a canvas for the product that marries different types of users while reflecting their needs.

Business logic covers the general flow of the product, ensures that the elements are clear and easy-to-use, and increases consistency.

Regardless of user variety, a UI / UX designer considers all their needs to deliver a prototype with the required functionality.

In most cases, the development of business logic makes the product faster and enhances its major metrics. In addition, this streamlines the development process due to eliminating unnecessary overhauls and discussions.

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The Workflow of UI / UX Consulting and Design Services
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Discover: How Innovecs Deals with UX Services
We consider the Discovery stage necessary for successful projects.

This stage starts with a brainstorming session to answer three major questions: “Why are we doing this project?”, “Who are our users?”, and “What KPIs do we focus on?”

Then, based on the session results, a design team initiates a deep investigation to define user needs, the existing market, and links them to the stakeholders’ vision. The research results provide the team with requirements that will become a baseline for further actions.

The next stage of UI / UX design services is to define project goals and generate ideas for the product’s design.

UX Design Services: Prototyping and Usability Validation
During the prototyping phase, our UI / UX design team creates tangible outputs. These vary from low fidelity prototypes made in Sketch or Figma to clickable ones designed in InVision. Usually, these prototypes are created in black-and-white to approve the project logic without the distraction on the interface design.

Once prototypes are ready, they are tested to prevent failures. All ideas must pass both quantitative and qualitative validation.

So, we generate tests and ask the client’s potential users for feedback.

The UX team then collects all the data and analyzes it to understand whether the applied solution was effective.

Delivery and Testing of UI and UX Design Services
Lastly, a high fidelity prototype is designed to investigate its effectiveness in high detail. Here, prototype validation is made from different angles to deliver the final result during the next stage of development. This approach prevents unnecessary development costs if the product is not in line with the primary requirements.

Developers tailor their product based on a well-designed prototype. Once the solution is released, its performance is tested with the help of Google Analytics or Hotjar. We pay attention to heat maps showing user behavior. Along with the user feedback, patterns from the heat maps provide the client with information that will be used for further solution enhancement.

RELATED POSTS
Anastasia Osypova talks on the Employee Journey at Innovecs: from adaptation and motivation to professional development
Modern IT specialists are dynamic and active: they do not play the cards they’ve been dealt — they have goals, keep up with the progress, and are eager to learn new things and develop. This is why it is critical to understand their preferences and endeavors before providing a job offer to be able to motivate the employees in a long-term perspective and encourage productive collaboration. Anastasia Osypova, Head of People, Engagement & Culture at Innovecs, shares how our company motivates employees and helps newcomers adapt. Nastia, what are the responsibilities of the People, Engagement & Culture department at Innovecs? Our department focuses on the end-to-end Employee Journey in the company. Our goal is to retain talents at Innovecs and help them develop professionally. HR partners are always in contact with all employees which helps react quickly to the changes taking place in teams or processes. They also:integrate new employees in the corporate culture while minimizing the stress that can occur during the adaptation time act as change agents when it comes to implementing new processes or reorganizing the current ones help solve conflict situations determine potential areas of risks for business work closely with managers by building and implementing development and motivation programs in their teamsWhat makes Innovecs an ideal workplace? “Be sexy” was our 2020’ motto. We keep creating all opportunities possible to make the company an ideal place for our employees and potential candidates. For example, we regularly hold various workshops, training courses, and webinars on the basis of InnoCamp, our educational platform. We invite famous speakers as well as encourage Innovecs people to participate and share knowledge. WOW-program is another crowd-puller. It includes wow food, wow sport, wow mind, wow fun, and wow health directions. The goal is to care about the health and well-being of each and every at Innovecs. How do you maintain working relationships between employees and managers? This is a never-ending process. We do not have a multi-level hierarchy like the companies with a linear management model do, so communication at Innovecs is always transparent and unconstrained. It is important to synchronize the expectations of the team leaders and their team members. This is why we pay great attention to setting the right goals for employees as well as focus on the feedback culture. Managers hold regular stand-ups, daily meetings, retrospectives to analyze their work results, get feedback from colleagues and teammates. For employees to feel confident and at ease when communicating with managers, we are creating a favorable psychological climate within the teams. HR partners, in response, always keep their eyes on the ball, hold 1:1 meetings with managers and employees. In case they define any communication gaps, they create recommendations and the scenario to solve the problem. How does the company help employees to prevent burnout? According to the emotional burnout model by Matthias Burisch, one of its factors is over-performance (when a person gets engaged in the work more than necessary). To prevent the negative effect, the life-work balance principles must be followed. At Innovecs, we have a flexible working schedule as well as the possibility to work remotely from home. This allows our employees to spend more time with their families and do things they love. Soft skills development is another approach we have in place. This covers time management, communication, creativity, problem-solving, emotional intellect, etc. How do Innovecsers enjoy their life in the company? We have a gym in the office that operates 24/7. People can visit it anytime they want. We have fitness and box coaches, table tennis and football, gaming and VR rooms. All these help relax and refresh minds. SPA-zone with the best massage therapists is the cherry on top. Just make an appointment and relax at the end of the working day or in between the tasks.
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