From WEF volunteer to IT manager: Darka Garnik, digital marketing manager at Innovecs

#Interview
January 25, 2021 2 min read

According to the Moving beyond remote: Workplace transformation in the wake of Covid-19 study by Slack, 72% of respondents prefer the option to work from home even after a pandemic. A hybrid model — the choice to work from home or office — is our new reality. However, there are people at Innovecs who worked remotely before it became a must. Darka Garnik, Digital Marketing Manager, will talk about her journey to Innovecs from the sunny state of Florida.

Darka, what does Digital Marketing Manager do at Innovecs?

Digital Marketing is above all analytics. Therefore, this is the foundation of my work. Through data analysis, I monitor the achievement of advertising strategic goals. In the event of any deviations in the process of implementing a particular marketing campaign, you need to immediately adjust its progress. It is imperative to respond quickly to such deviations in order for the campaign to be effective.

Besides, the accumulation and analysis of data on internet users and their behavior allow you to more accurately identify the target audience. Additionally, as their number continues to grow, so does the amount of data that still needs to be analyzed.

How has volunteering helped you find a job?

There is a problem in the labor market: to get a job, you need experience, and to gain experience, you need work. I addressed this issue through volunteering, and this was my first entry in the resume. The volunteer work is not only helpful to others but also gains experience in each project. I have volunteered at various forums and festivals many of which have dealt with SMM.

Volunteering at the World Economic Forum in Davos was decisive for me. Working on such a large-scale project takes you to a completely different level: you see with your own eyes how the marketing strategy of an international forum is built, join its development, collect information, analyze data and communicate a lot. Each of my volunteering is a step up to the next development stage, this became the foundation for my current role at Innovecs.

Why IT?

Currently, I have degrees in philosophy, politics, and economics. So while studying liberal arts, I was looking for specificity. Choosing IT for me is a hit: not a single hair is out of place, there are clear logic and connections.

What does your work at Innovecs look like?

IT has no boundaries, which allows our specialists to work on a global scale while living in Ukraine. In my case, the circumstances are such that I work at Innovecs not from an office in Kyiv, but in the sunny state of Florida, USA.

When I started looking for a job, I did not expect to be 7 time zones away from my colleagues. But after receiving an offer from Innovecs, I was so gripped by the values, corporate culture, and got closer to the team — I couldn’t refuse. Fortunately, our feelings were mutual, so I moved to the United States without any trouble and have been working there since September this year.

The company has every opportunity to work remotely with full efficiency, keep in touch with the team, and feel part of the whole. Before coming to Innovecs, I learned about the company’s values ​​- Innovate, Inspire, Care – and now I feel them from my own experience.

 

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Unity As a Weapon Against Evil: How Volunteering Helps Resist Russia’s Enemy Attack
Innovecs is a global company, we have two large offices in Ukraine located in Kyiv and Mykolayiv. On February 24, Ukrainians woke up to a new reality — a hostile Russian invasion shattered the plans and quiet lives of 45 million people. Instead of getting confused, the Ukrainians united in the name of victory. President Zelenskiy is now compared to King David of Israel, who skillfully dealt with the huge and ugly Goliath. A small country on a map is fighting a huge Russian army. National collective responsibility has been a powerful blow in response to Russia’s legend of a weak and divided Ukraine. Here everyone is either a soldier or a volunteer. Each of us has our own battlefront. Someone hospitably opens the door to migrants, makes dumplings for soldiers in the defense, someone donates to the army, and seeks options to buy bulletproof vests and medical kits for the Armed Forces of Ukraine. Someone performs DDoS attacks on Russian sites and is waging an active war on the information front. Some advise and provide psychological assistance, some treat and organize humanitarian convoys free of charge. Innovecs, like hundreds of others, has joined the financial support of the army. We also organized additional fundraising for each team member who wanted to donate money to support the army. Of course, Innovecsers help not only with funding, but also volunteer. Today we will share some stories of our team members who chose their “battlefront” during the war with Russia.
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