Advanced analytics such as big data analytics or business predictive analytics gained its popularity worldwide. And, it’s quite smartly described by the Forbes article as ‘a backbone of executing goals by the modern organizations and governments’.
Statista proved the importance of advanced business analytics with the following figure: revenue from business advanced analytics will grow up to 274.3 billion US dollars in 2022.
Companies invested a lot to launch big data advanced analytics: Amazon implemented AmazonFresh to gain retail and distribution space in the neighborhood around; Netflix beats out HBO or AMC to ‘bring ‘House of Cards’ into people’s living rooms’ due to massive analytical leap (they counted $4 mln episode cost, but put a price tag of $100 mln per two-season deal).
Let’s speak about what advanced and predictive analytics is, how to become a data-driven enterprise successfully, and how to implement big data development solutions to uncover hidden patterns, correlations, and make business more cost-effective, optimizing its outcomes.