Media & Ad Tech

Ad Tech Development Services and Digital Media Solutions

Innovecs can tailor ad tech solutions of any difficulty because our engineers are vastly experienced. Our ad tech development services include the development of supply- and demand-side platforms, real-time bidding exchanges, and targeting and retargeting software.

Ad Tech Solutions Help

01

Enhance Target Audience Segmentation

 

Apply a variety of filters for your audience to deliver a more targeted advertisement. Analyze the behavior of different segments and compare results. Spread successful use cases.

02

Maximize Profit from Traffic Distribution

 

Categorize your traffic to resell at higher rates. Configure more targeted settings to make your traffic segments more appealing to your customers.

03

Set up Custom Analytics

 

Analyze various parameters to attract more customers to your real-time bidding, supply- and demand-side platform, or media agency.

04

Make More Accurate Predictions

 

Tailor your own targeting and retargeting software to predict whether a user will click on a certain ad link. Customize links to match user needs.

Consolidation of Data from Various Sources
Merge as many data sources as possible to benefit from consolidated data. Integrate third-party platforms into your ad tech solution for multidimensional analysis. Enhance your supply- and demand-side platform with the help of Innovecs’ ad tech development services.
Integrations
Data processing
Highload
Data analysis
Traffic Analysis and Segmentation
Segment your target audience by small groups to deliver them targeted content that perfectly fits their needs. Maximize profit from every single target group. Setup alerts to understand the performance of every segment. Focus on those that generate more revenue volume and enhance outsiders.
Traffic segmentation
Data analysis
Big data
Alerts
Speedy Data Processing
Maximize data processing from supply-side platforms. Collect multilateral information about separate identities. Take into consideration high load factors and distribute operational and historical data to guarantee high-speed processing. Build an effective real-time bidding platform.
Big data
Data processing
Data analysis
Real-time bidding

AD TECH AT INNOVECS

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Here, at Innovecs, we have a strong team of engineers working on ad tech and digital media solutions. Vast expertise in ad tech development allows Innovecs to start working on a new project immediately after we have agreed on collaboration details.

Our portfolio includes projects that process big data and make accurate predictions with the help of machine learning. Ad tech solutions tailored by Innovecs can manage traffic sources, match them, and segment them accordingly to help maximize profit from traffic distribution.

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LOOKING FOR A PARTNER IN BUILDING AN AD TECH SOLUTION?

We are ready to discuss the requirements of your ad tech project. Just drop us a line.

HOW AD TECH AND MEDIA PARTIES CAN BENEFIT FROM AD TECH DEVELOPMENT

Publishers Maximize Their Profit by Managing Traffic Effectively

For publishers who deliver affiliate marketing services, effective traffic management will maximize your revenue.

By consolidating multiple data sources, you can generate more traffic for further reselling.

By segmenting your traffic, you can offer more targeted groups of users to your customers. On one hand, this allows for more customers to be interested in your ads. On the other hand, with more segmentation parameters included, you can charge your customers more.

With the help of the ad analysis, publishers can match advertisements with the traffic, which will make an ad clickable and users happy with their search results.

Ad Tech Companies Benefit from Accurate Traffic Segmentation

Ad tech companies make money by purchasing raw traffic, segmenting it, and reselling already categorized lists of users. This means that custom ad tech solutions focused on the efficiency of segmentation with the help of big data and machine learning techniques will help such companies grow their profit.

Innovecs can help build ad tech software that enhances user and search categorization.

Since Innovecs is vastly experienced in ad tech development, our engineers can assist you in choosing resource-efficient and scalable architecture to meet your requirements.

Ad and Media Agencies Perform Better with Well-Designed Data Analysis

The functionality of ad and media agencies can vary significantly, from approaching a separate ad campaign to segmenting the traffic by themselves for further reselling.

The more tasks ad and media agencies are responsible for, the more thorough data analysis is required.

As an ad tech development company, Innovecs will help organize data streams into convenient dashboards, set up a predictive analysis, and implement artificial intelligence and machine learning. Our engineers will help tailor ad tech software to enhance the efficiency of any campaigns by better matching the target audience with an ad.

Related posts
Meet Innovecs at SXSW in Austin, TX.
SXSW is taking place on March, 13-22 in Austin, TX, and aims to bring together the best minds of the advertising and brand experience sector. SXSW is a 10-day discovery, learning, networking with creatives in the field of advertising, game industry, design, experiential storytelling, media and journalism, and etc.  The purpose of SXSW is to create an opportunity for “creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas.” SXSW Sponsors provide specific initiatives that benefit our registrants and attendees while enhancing the overall SXSW experience. Among the major sponsors are American Express, The Austin Chronicles, and White Claw. SXSW designed a special attendee service hub for a better visitor experience.  The list of speakers includes such experts as Laurene Powell Jobs, Jack Dorsey, Stephen Colbert, Whitney Wolfe Herd, Anil Dash, M. Night Shyamalan, Troy Carter, representatives of Film101 and others.  The conference will cover brand and advertising, gaming, creative media design, and adtech, and provide an opportunity to participate in debates with the speakers, and share industry knowledge.  Although Innovecs has considerable experience in the tech industry, we strive to keep up with the latest technologies that will help us to realize our clients’ needs and deliver to them the best solutions. This is why Innovecs’ representative, Rocky Osborn, Senior Vice President, Global Business Development & Client Success, will not miss the opportunity to attend such an event.  His mission is to learn new trends, network, and to share the Innovecs’ expertise.
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NEED HELP WITH YOUR AD TECH PROJECT?
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