Summing Up CEO Night Talk on Business Development in CEE
On August 13, Innovecs hosted CEO Night: Benefit from Investing & Partnerships in CEE, an insightful online talk dedicated to the benefits of investing in business development in the CEE region. The event was organized in support of Emerging Europe, our media partner, and took place online at InnoHub, the Innovecs multimedia space.
Lenna Koszarny from Horizon Capital, Andreas Flodström from Beetroot, and Dominique Piotet from UNIT.City discussed the reasons why starting a business in the CEE region is a good bet and shared their own experience. The event was moderated by Andrew Wrobel, Founding Partner of Emerging Europe.
During the discussion, our speakers shared firsthand insights, their success stories, and valuable tips for entrepreneurs-beginners. Below you can go through a short event summary. However, you can visit our partner’s source for a detailed overview by the link.
Talented and Creative People
Lenna Koszarny, Founding Partner and CEO of Horizon Capital, claimed that the CEE region, and Ukraine in particular, had a rich pool of creative minds and technical experts. She explained that the young generation of entrepreneurs tended to think out of the box and go far beyond boundaries in their business development strategies.
Just like Ms. Koszarny, Dominique Piotet, CEO of Unit.City, also put the focus on how talented the specialists in CEE are.
According to Alex Lutskiy, founder and CEO of Innovecs, people are the key asset for successful business development on any market. At Innovecs, we put our engineers first and create a favorable environment for their growth.
High Living Standards for IT Specialists
The Ukrainian economy allows IT specialists to feel comfortable in terms of living standards. In the Western European countries, software engineer with the same expertise would not financially afford the same things as the engineer in CEE.
Long-Term Perspective for Business Development
More and more businesses are getting established in CEE and Ukraine offering tech experts great opportunities.
Andreas Flodström, Founder and CEO of Beetroot, shared his story of moving from an accomplished Swedish market to start a business in Ukraine. After carrying out a thorough analysis, looking at places where he could potentially relocate with his business, he found that “we always came to the conclusion that despite the issues in the country, Ukraine is the place where we will be most successful in the long term, so we stick to Ukraine”.
The event is over, but the topic of business development in the CEE countries remains on the front burner. Watch the video of the entire event below to get more insights and understand why successful entrepreneurs decide to invest in a business in Ukraine.