Programmatic Advertising Platform

#Ad Tech
July 15, 2015 2 min read

Innovecs developed a solution for connecting a data management platform with various demand-side platforms to ensure convenient and accurate advertisement reach.

Client

Our client is on a mission to democratize and make programmatic marketing easier for small-medium size businesses and media agencies worldwide.

Product

The product a product that connects powerful DMP technology with multiple DSPs ensuring global ad-inventory reach across display, mobile, video and out-of-home – all presented in the most automated platform in the business.

By consolidating leading ad-technology offers advertisers less risk when choosing vendor, and an easy-to-use platform to manage all programmatic marketing campaigns.

Programmatic Advertising Platform Interface Image 1

Programmatic Advertising Platform Interface

Programmatic Advertising Platform Interface Image 2

Programmatic Advertising Platform Interface

Programmatic Advertising Platform Interface Image 3

Programmatic Advertising Platform Interface

Innovecs Contribution

• Full-cycle website development
• Data analysis with patterns identification and conversion into programmatic algorithms

Technologies

Java, Scala, Python, HTML, JS, CSS

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