It’s worthwhile to learn from top-grade e commerce applications. Below, you’ll find a list of the leading m commerce apps featured in Google’s Play Store.
Wish’s shopping app places first. Today, it boasts over 100 million downloads and an average satisfaction score of 4.5.
This m commerce app functionality includes a simple signup; a handy item search with a good filter logic and related products for impulsive buying; push notifications with personalized promos; various payment methods, including e-wallets, PayPal, Amazon Pay, credit, and debit cards.
In fact, Wish is a marketplace that helps sellers and buyers stay connected. Inspired by wish lists, the mobile commerce app has a few more perks:
- a wish list for shoppers;
- advanced search algorithm based on consumer likes and dislikes;
- instant discounts on specific products;
- personalized item feeds;
- a range of “clone” apps with a specific product assortment like Geek, offering gadgets for sale; and
- a separate mobile commerce app for merchants and wholesalers to handle their inventory, products, etc.
These features engage users, but they do not impact a mobile app conversion rate at wider scale. In its latest report, Qubit claims that page loading speed and product discovery are primary factors that influence buying decisions.
The slower a page loads, the lower the conversion of mcommerce apps becomes. Google has long been encouraging website and mobile app owners to optimize for speed, especially after a mobile-first index was launched in 2018.
Not all mobile users have a smooth internet connection and powerful mobile devices, so load tests must be run in harsh conditions. BigCommerce suggests using a variety of tools to give a big picture: Page Speed Insights for both desktop and mobile speed testing, Test My Site to assess time to interaction via a 3G connection, and Pingdom to run website performance tests that return lists with bottlenecks to work on.
Other improvements that will enhance mcommerce apps performance include optimization of:
- load priority of mobile elements (with interactive elements loading prior to social sharing buttons, etc.);
- product images resolutions and text descriptions, making them responsive on mobile devices used by target audience;
- third-party analytics tracking tools; and
- functionality and features.
To boost app efficiency, m commerce companies must conduct ongoing feature audits. The Capital One banking app is a good mcommerce app example, rolling out upgrades on a regular basis. Because they’re aiming to create a simplified user journey, they have enabled a quick sign-in feature through Fingerprint or SureSwipe® as well as a real-time credit card monitoring with instant purchase notifications.What other enhancements can attract more users to mobile commerce apps? Let’s proceed to our major findings.