Digital Summit in Boston: Results that Innovecs Has Delivered

#News
#Ad Tech
October 31, 2019

Digital Summit took place on October 21-22, 2019 in Boston and brought together the best minds of the AdTech and MarTech industries.

The list of speakers included experts from companies such as Facebook, Tripadvisor, Verizon, LinkedIn, Getty Images, and others. 

The conference covered topics such as branding, content marketing, email marketing, customer experience, and many others. It provided the opportunity to participate in debates with the speakers and share our own knowledge in the industry. 

Although Innovecs has considerable experience in AdTech and MarTech, it strives to keep up with the latest technologies that would help to realize its clients’ needs and deliver the best solutions.

This is why, Innovecs’ representative, John Colon Jr, VP of Sales – North America, did not miss the opportunity to attend such an event. His mission was to discover new trends and approaches in AdTech and MarTech and share the Innovecs’ expertise.

Digital Summit – Boston 2019 was packed with tons of great information, insight, and strategic AdTech tools for navigating the constant changes in marketing. There was enough quality information shared to write a book.
John Colon Jr,
VP of Sales – North America

Thus, John outlined the key points of the Digital Summit directed toward content marketing, email marketing, and social media. Let’s discuss each insight in detail.

Content Marketing is Driving Sales More Now Than Ever

While we are all accustomed to hearing by now that we need to be creating and nurturing relationships with our clients by placing a face with our company and brand, additionally getting ourselves out there through video messaging on social media, we are also in the day and age where people are just extremely busy.

Most people are running at a pace that is nothing short of just trying to keep up, and the vast majority of society does not feel they have time to spare for meeting with account executives or reps. Instead, they turn to content for finding answers, researching products and reviews, and making buying decisions.

In fact, 61% of purchase decisions are completed before ever reaching out to sales.

What this means is that quality content is absolutely necessary if you want your business to succeed and sales to continue to move the needle north. Content should at the very least influence, if not have sold your potential client before they even connect with someone in sales.

Welcome Emails Matter

Brands that send a welcome email to each new subscriber have much higher opening and conversion rates than those that neglect this simple task. Currently, 43% of companies aren’t sending these emails to their subscribers. They are missing out on big opportunities because of this.

In fact, those that include a welcome email experience 4x the open rate, 5x higher click-through rate, and a 33% increase in long-term engagement.

So, what happens when those companies start sending out real-time emails rather than batched welcome emails. Those companies see 10x more from transaction rates and revenue per email.

Those are pretty compelling figures and should be more than enough for your company to jump on the welcome email train and set those emails up to go out in real-time.

Get Your Staff on Social Media

In a world of social media, every additional like, comment, share, or retweet matters. The more of those you get, the more visible your content and brand will become.

It can be difficult within your own organization to get your staff on board with following your page, let alone liking and sharing your posts. However, those individuals are your closest network, and if you can get them to share, your social media campaigns will only grow much faster.

Organizations that experience team members sharing posts from the company page see 8x higher engagement in their campaigns and a 561% increase in their reach.

If that isn’t enough to make you want to get team members on board, this might be:

Employees of socially engaged organizations are 20% more likely to stay. 27% of them are much more optimistic about their future within your company, and 40% see your brand as more competitive when you are active on social media.

While these are just the top 3 things I learned at Digital Summit Boston 2019, there was a lot more valuable information gathered.
John Colon Jr,
VP of Sales – North America

Bottom Line

Our company specializes in AdTech and MarTech. Innovecs has successfully completed projects for companies as AnyClip and Captify.

If you missed Digital Summit but want to know more about upcoming trends in the industry or receive expert consultation, feel free to contact John Colon Jr via email: john.colon@innovecs.com

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Modern IT specialists are dynamic and active: they do not play the cards they’ve been dealt — they have goals, keep up with the progress, and are eager to learn new things and develop. This is why it is critical to understand their preferences and endeavors before providing a job offer to be able to motivate the employees in a long-term perspective and encourage productive collaboration. Anastasia Osypova, Head of People, Engagement & Culture at Innovecs, shares how our company motivates employees and helps newcomers adapt. Nastia, what are the responsibilities of the People, Engagement & Culture department at Innovecs? Our department focuses on the end-to-end Employee Journey in the company. Our goal is to retain talents at Innovecs and help them develop professionally. HR partners are always in contact with all employees which helps react quickly to the changes taking place in teams or processes. They also:integrate new employees in the corporate culture while minimizing the stress that can occur during the adaptation time act as change agents when it comes to implementing new processes or reorganizing the current ones help solve conflict situations determine potential areas of risks for business work closely with managers by building and implementing development and motivation programs in their teamsWhat makes Innovecs an ideal workplace? “Be sexy” was our 2020’ motto. We keep creating all opportunities possible to make the company an ideal place for our employees and potential candidates. For example, we regularly hold various workshops, training courses, and webinars on the basis of InnoCamp, our educational platform. We invite famous speakers as well as encourage Innovecs people to participate and share knowledge. WOW-program is another crowd-puller. It includes wow food, wow sport, wow mind, wow fun, and wow health directions. The goal is to care about the health and well-being of each and every at Innovecs. How do you maintain working relationships between employees and managers? This is a never-ending process. We do not have a multi-level hierarchy like the companies with a linear management model do, so communication at Innovecs is always transparent and unconstrained. It is important to synchronize the expectations of the team leaders and their team members. This is why we pay great attention to setting the right goals for employees as well as focus on the feedback culture. Managers hold regular stand-ups, daily meetings, retrospectives to analyze their work results, get feedback from colleagues and teammates. For employees to feel confident and at ease when communicating with managers, we are creating a favorable psychological climate within the teams. HR partners, in response, always keep their eyes on the ball, hold 1:1 meetings with managers and employees. In case they define any communication gaps, they create recommendations and the scenario to solve the problem. How does the company help employees to prevent burnout? According to the emotional burnout model by Matthias Burisch, one of its factors is over-performance (when a person gets engaged in the work more than necessary). To prevent the negative effect, the life-work balance principles must be followed. At Innovecs, we have a flexible working schedule as well as the possibility to work remotely from home. This allows our employees to spend more time with their families and do things they love. Soft skills development is another approach we have in place. This covers time management, communication, creativity, problem-solving, emotional intellect, etc. How do Innovecsers enjoy their life in the company? We have a gym in the office that operates 24/7. People can visit it anytime they want. We have fitness and box coaches, table tennis and football, gaming and VR rooms. All these help relax and refresh minds. SPA-zone with the best massage therapists is the cherry on top. Just make an appointment and relax at the end of the working day or in between the tasks.
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