Overcoming Top Warehousing Challenges: A Practical Guide for 3PL Companies in 2023

October 12, 2023

When it comes to the intricate web of supply chain and logistics, third-party logistics (3PL) companies serve as the quarterbacks, orchestrating plays and ensuring that every team member is in sync to score a winning touchdown of efficient operations. 

Their specialized expertise in outsourcing logistics services supports businesses as they manage their operations, ensuring the seamless movement of goods across vast networks.  

With a 3PL company on your team, optimizing logistics operations for efficiency and cost-effectiveness, your business is able to concentrate on their core activities. 

However, this pivotal role comes with its fair share of challenges. In 2023, the top challenge for 3PLs is technology investment, signifying a strong desire among service providers to streamline their operations and gain a competitive advantage through better use of data. From integration complexities and data security to modernizing and integrating legacy IT systems, 3PL companies must stay ahead of the game, closely monitoring the pulse of the industry.  

In an era marked by intense competition and soaring customer expectations, warehouses have evolved into a fundamental pillar within the supply chain, contributing significantly to the global economy. 


Let’s unpack the challenges that 3PL companies encounter on the warehousing front in 2023 and strategic plays they can make to conquer these obstacles. This article is your guide to navigating the terrain of modern logistics. 



Warehousing challenges are contingent on a range of factors, including economic conditions, technological advancements, and shifts in customer preferences.  

So, while it’s impossible to predict exactly what 3PL companies are facing in the coming years, we do know that massive growth is on the horizon. By 2026, the global 3PL market is projected to reach $1.3 Trillion, and the Extensiv 3PL Warehouse Benchmark Report shows 20% of 3PLs operating above 100% capacity and an additional 39% between 90% – 100% capacity. 

In an industry historically dependent on legacy technology, adaptability is key for those seeking to thrive amid impending changes and heightened demand. 

Different Systems, One Language: Seamlessly Integrating Multiple Client Data

In the logistics arena, the challenge of integration complexity looms large.  

3PL companies are integrating their systems with clients and partners for smoother information exchange and efficient order fulfillment. This requires robust integration capabilities to connect various systems and technologies, a process that is already complex and time-consuming. It becomes even more challenging when partners have their own transportation management systems or rely on legacy technology. 

The result? Implementations are delayed, and costs surge – a real roadblock in the logistics game. 


Let’s break down the steps 3PL companies can take to overcome this integration challenge and keep data flowing without a hitch.  


The role that technology, like WMS, plays in warehouse efficiency and integration cannot be overstated. In fact, G2’s findings indicate that 89% of organizations are gearing up to leverage modernized Warehouse Management Systems (WMS) for labor planning and management by 2024. 

Additionally, the high expectations placed on 3PLs’ IT solutions, as noted in the Penske 2023 Third-Party Logistics Study, emphasize the critical need for robust integration in logistics.  

Integration is no longer a choice but a necessity as the industry increasingly relies on digital automation technologies for data-driven decision-making and efficiency gains. 

Data Security: Safeguarding Information in Logistics

In the age of information, data security has become a paramount concern. With a growing emphasis on data privacy and regulatory compliance, companies must ensure that their solutions not only meet legal requirements but also provide robust safeguards to protect their clients’ sensitive information. 

Third-party logistics (3PL) companies are entrusted with a treasure trove of data, encompassing the entire supply chain spectrum: orders, inventory levels, shipments, and customer requisites. Managing this data efficiently and securely is vital for informed decision-making and maintaining high levels of customer satisfaction.   


The Challenge: Ensuring Data Security While Sharing Sensitive Information 

In an era where data breaches make headlines and regulatory bodies tighten their grip, the logistics industry faces the unique challenge of sharing sensitive customer and shipment information securely.  

Data security isn’t just a legal requirement; it’s the bedrock of trust in the logistics ecosystem. 


Solution 1: Robust Encryption and Cybersecurity Measures 

Enter the Warehouse Management System (WMS). Modern WMS solutions offer robust encryption capabilities, shielding data from prying eyes and cyber threats. By encrypting data at rest and during transmission, WMS systems ensure that data remains confidential. 

Solution 2: Access Controls and Training 

WMS platforms also excel in access control. They allow organizations to tailor data access to authorized personnel only. This strict control minimizes the risk of unauthorized data breaches and tampering. Additionally, comprehensive training programs within WMS solutions educate staff on data handling best practices, further enhancing data security.  


The statistics echo the importance of data security; the global average cost of a data breach in 2023 is a staggering $4.45 million, according to the IBM Cost of a Data Breach Report. Additionally, McKinsey&Co reports that 87% of consumers would take their business elsewhere if they distrust a company’s data handling practices. 

In an environment where trust and data security are non-negotiable, WMS solutions emerge as integral players. They not only optimize warehouse operations but also fortify the defenses against data breaches.  

As logistics continues its digital transformation, embracing these solutions is not just about efficiency; it’s about protecting the lifeblood of modern logistics—data. 

Real-time Tracking: Ensuring Visibility and Accuracy

Customer experience is no longer just about delivering goods; it’s about delivering information. 

In 2023, delivering exceptional customer service means offering precise, real-time tracking of orders, shipments, and inventory levels. This crucial information should be readily accessible to a range of stakeholders, all while maintaining the utmost data security.  

Customers want to know where their goods are and have the flexibility to make warehousing and delivery decisions swiftly, often through user-friendly apps or websites. The 2022 Inbound Logistics 3PL Market Research Report notes that the main reason for a failed 3PL partnership is poor customer service (62%) while another 10% “cite failed expectations, which could include failure to deliver on promises or communicate clearly, both important elements of service.” 

Easy access to critical details like supply chain disruptions, order volumes, shipping costs, and specific warehouse locations streamlines the work of employees across the logistics spectrum, from truck drivers to managers. However, achieving this level of real-time visibility demands dependable IT systems and communication networks capable of handling vast data volumes.  

The challenge is clear: constructing and sustaining precise real-time tracking systems across diverse transportation modes.  

One solution lies in the Internet of Things (IoT). Some WMS platforms support integration with IoT devices. These devices, such as GPS trackers or sensors, can be deployed on assets like trucks, containers, or packages.  

WMS can collect and process data from these IoT devices and logistics providers can then track and monitor their movements in real-time. These devices relay data on location, temperature, humidity, and more. This not only enhances visibility but also enables proactive management and swift response to any issues that may arise during transit.  

Another solution is the development of centralized client dashboards. These user-friendly interfaces allow clients to access real-time updates on their shipments effortlessly. Whether it’s the status of an order, estimated delivery time, or inventory levels, clients can stay informed without the need for constant communication.  

This not only enhances customer satisfaction but also reduces the burden on logistics staff who might otherwise handle these inquiries manually.  

Real-time tracking isn’t just a concept; it’s a reality: 

  • In 2021, DHL expanded its IoT-based real-time tracking system for pharmaceuticals and healthcare shipments. This system provides real-time data on temperature, humidity, and location, ensuring the integrity of sensitive medical cargo. 
  • The use of IoT devices in logistics is projected to grow significantly. By 2026, the global IoT in logistics market is expected to reach $63.7 billion, reflecting the industry’s commitment to real-time tracking solutions. 
  • Centralized client dashboards have become a staple in the logistics industry. Companies like FedEx and UPS offer clients real-time tracking and delivery updates through user-friendly online portals and mobile apps. 

In the quest for superior customer experience and operational efficiency, real-time tracking solutions have become non-negotiable. With the aid of IoT technology and centralized dashboards, logistics providers not only meet the challenge but also set the stage for streamlined, data-driven logistics operations. 

Legacy Systems: Bridging the Gap Between Past and Future

In the world of logistics, where speed and precision are vital, technology should be a catalyst for progress. However, many companies, across all industries, grapple with a persistent challenge – legacy systems. These aging technological systems hinder rather than help, and often struggle to keep pace with evolving logistics requirements, hampering compatibility and overall operational efficiency. 

With a commitment to prioritizing system updates and replacements, 3PL companies can begin to tackle the daunting task of modernizing and integrating legacy IT systems. 

Companies must recognize that clinging to outdated tech has many hidden costs and can result in disruptions, lost opportunities, and inefficiencies. The lack of integration and compatibility with legacy systems can lead to data silos, making it challenging to obtain a comprehensive view of operations.  

By proactively identifying systems that are past their prime and replacing them with modern alternatives, logistics providers can lay the foundation for improved efficiency and agility.  

Another approach involves adopting modular system upgrades 

Instead of embarking on a complete system overhaul, companies can opt for targeted upgrades that address specific compatibility concerns. These modular upgrades allow for a more gradual transition, reducing the risk of disruptions while still improving the compatibility and functionality of existing systems. 

Here’s where Warehouse Management Systems (WMS) step in as a formidable solution. 

  • Integration Capabilities: Modern WMS solutions are designed with integration in mind. They can seamlessly integrate with various legacy systems, bridging the gap between old and new technologies. This integration ensures that data flows smoothly between systems, reducing manual data entry and potential errors. 
  • Modular Upgrades: Many WMS platforms offer modular upgrades, allowing companies to enhance their existing systems without a complete overhaul. This approach addresses compatibility concerns in a phased manner, reducing the risk of disruptions. 

Inefficient legacy systems can result in higher operating costs, reduced agility, and lost revenue opportunities. 

Modernizing legacy systems presents a wealth of advantages. By transitioning to a cloud-based model and restructuring datasets within these systems for integration with new applications, organizations can swiftly adapt, innovate, and benefit in several ways.  

This approach enables: 

  1. Rapid Product Development: Legacy data silos become structured and accessible for integration with external datasets, allowing for quick enrichment of data and advanced data science applications. This enhances insights into customer behavior and operations. 
  2. Faster Time-to-Market: Easy integration of new modules and functionalities accelerates the introduction of new products, helping organizations respond to evolving customer preferences and market dynamics. It also enhances scalability for seizing emerging opportunities. 
  3. Cost Reduction: Modernization reduces IT operations costs over the long term, as found by McKinsey and Accenture. This translates into increased profits through either revenue growth or cost reduction. 
  4. Shorter Lead Times: Commercial value can be realized faster, thanks to streamlined processes and enhanced adaptability. 


Staying ahead means embracing innovation, and legacy systems can be a significant roadblock.  

However, with the right strategies and the support of adaptable WMS solutions, logistics providers can successfully modernize their IT infrastructure, ensuring compatibility and efficiency while keeping disruptions at bay. It’s a crucial step toward a more agile and competitive future in the logistics industry. 

Scalability: Growth is the Name of the Game

As third-party logistics (3PL) businesses expand their operations to meet rising consumer demand, their IT systems face a critical test – scalability.  

Scaling up isn’t just about choosing the right technology; it’s about possessing the expertise and resources to seamlessly implement and maintain these systems. For 3PL providers with outdated, rigid systems, or a shortage of suitable talent, tackling this challenge requires creative solutions.  

The central hurdle lies in adapting IT infrastructure to accommodate fluctuations in demand and capacity. Rapid growth can strain existing systems, leading to inefficiencies and operational hiccups.   

Solution 1: Embrace Cloud-Based Solutions 

Cloud computing offers scalability on-demand. Whether it’s additional storage, computing power, or application resources, cloud-based solutions can swiftly scale up to meet growing demands. This agility ensures that logistics operations can adapt to increased workload without compromising performance. 

According to the International Data Corporation (IDC), worldwide spending on public cloud services and infrastructure is projected to reach $1.35 Trillion in 2027, reflecting the growing adoption of scalable cloud solutions. 

Many modern WMS solutions offer cloud deployment options, making it easier for logistics providers to tap into scalable cloud resources.  

Solution 2: Implement Predictive Analytics 

Logistics providers can accurately forecast capacity requirements when they implement predictive analytics.  

Predictive models analyze historical data, current trends, and external factors to predict future demand. This proactive approach allows businesses to allocate resources effectively, ensuring they have the capacity to handle peaks in demand without overstretching their IT infrastructure.   


Scalability is no longer an option; it’s a necessity. With cloud-based solutions, predictive analytics, and the support of adaptable WMS systems, logistics providers can proactively address scalability challenges, ensuring they can grow and adapt to meet the demands of the ever-changing market. It’s a step toward achieving sustainable success and remaining competitive in the industry. 


Conclusion: Winning the Logistics Game in 2023

The year 2023 has ushered in a new era of challenges and opportunities for third-party logistics (3PL) companies. As we’ve explored the key pain points in their warehousing operations, it’s evident that these challenges demand strategic solutions and a forward-thinking mindset.  

Integration complexity, data security, real-time tracking, legacy systems, and scalability are formidable opponents in the logistics arena. Yet, these challenges are not insurmountable barriers; rather, they are opportunities for growth and innovation. 

Warehouse Management Systems (WMS) play a vital role in addressing these challenges. WMS solutions offer a roadmap to streamlined operations, secure data handling, real-time visibility, modernization, and scalable infrastructure. 

As the logistics game continues to evolve, success hinges on adaptability and the ability to proactively address challenges. Just as seasoned athletes refine their skills and strategies, 3PL companies must refine their operations, anticipating shifts in the industry and staying agile in the face of change.  

With the right strategies and technology in place, the logistics industry’s future is one of endless possibilities, and 3PL companies are well-equipped to lead the way. 

Ready to optimize your 3PL company’s logistics operations with expert systems integration solutions? Discover Innovecs’ prowess in Supply Chain Execution. Visit Innovecs to explore how our specialized expertise can empower your logistics strategy for 2023 and beyond. Your journey to logistics excellence starts here.