#Ad Tech

Meet Innovecs at Digital Summit 2019 in Boston

Point of view
I always look forward to going to Digital Summit. The content is always relevant, no matter the stage in your career. I'm sure I'll leave this year's event in Boston with tips that are highly actionable. The speakers have always left me feeling inspired and it’s a great opportunity to network!
John Colon Jr,
VP of Sales – North America

Innovecs specializes in the development for supply and demand-side platforms, real-time bidding exchanges, targeting, and retargeting software. Our engineers are vastly experienced in advertising, marketing, and digital media platform development.

If you plan to visit Digital Summit – Boston 2019, please do not hesitate to schedule a meeting with our VP of Sales, John Colon Jr by clicking here: https://calendly.com/john-colon-jr

Key Challenges and Digital Advertising Trends to Watch in 2019

In today’s world, where consumers prefer purchasing everything (from clothes to food) online, digital advertising has started significantly overleaping traditional media.

eMarketer has reported that in 2019, the total digital ad spending in the US has increased by more than 15% compared to traditional advertising.

Technologies in Digital Advertising: Why Custom Ad Tech Software Is a Good Bet

Technology advancements are not always the primary drivers of industry change. Digital advertising today depends on consumer behavior that largely impacts further ad tech industry transformations. Now that people have grown tired of slum advertising, all market players, including Google and Apple, have gone to war against it.

Blockchain Healthcare Technology to Solve the Industry’s Major Problems

Data security in the modern healthcare sector needs improvements.

HIPAA-covered entities have reported that in March 2019, the amount of healthcare data breaches increased by 14% compared to the average rate of the last sixty months.

As a result, the volume of exposed patient medical records has continued to grow. In March 2019, the medical information of 912,992 patients has been either stolen or exposed.