Meet Innovecs at Digital Summit 2019 in Boston

In today’s world, where consumers prefer purchasing everything (from clothes to food) online, digital advertising has started significantly overleaping traditional media. While the ad tech industry is now on the rise and developing in multiple directions, the task of deciphering the digital advertising trends is far from easy. So, the purpose of this blog post is to: First, identify the biggest ad tech challenges and determine the ways to overcome them. Second, uncover major adtech trends and see how they are going to revamp the industry.

Technology advancements are not always the primary drivers of industry change. Digital advertising today depends on consumer behavior that largely impacts further ad tech industry transformations. Now that people have grown tired of slum advertising, all market players, including Google and Apple, have gone to war against it.

The digital consulting agency, Digital Authority Partners, reports that blockchain in the healthcare market is expected to reach $890.5 million dollars by 2023. Blockchain is treated as an effective digital technology in medicine because it improves data security, makes medical records more accurate, and cuts the operational costs for information managing and storage. These facts are proved in a scientific article published by the International Journal of Advances in Scientific Research and Engineering. HIPAA-covered entities have reported that in March 2019, the amount of healthcare data breaches increased by 14% compared to the average rate of the last sixty months. As a result, the volume of exposed patient medical records has continued to grow. In March 2019, the medical information of 912,992 patients has been either stolen or exposed.