A UK-based fintech company building a digital platform for primary market securities. Traditionally, primary equity and bond issuance relied on manual workflows — phone calls, emails, spreadsheets. The customer’s mission is to digitize this process, streamline issuance and subscription, and make the primary market more accessible to institutional investors and issuers.
Innovecs contributed to the development of a new FIX protocol infrastructure within the client’s existing platform. This capability allows investors to log in via FIX, access available deals, submit orders, and receive allocation updates through standardized FIX messages. The project is a cornerstone of the client’s product roadmap, expected to become its primary revenue driver and a magnet for large institutional clients.
Primary market workflows were unstructured (emails, calls, notes) with no standardized automation.
Institutional investors and banks expect FIX, the industry-standard protocol, for connectivity — the lack of FIX support limited adoption
Needed to build a robust infrastructure capable of handling multiple high-volume institutional clients without system overload.
FIX is widely used in secondary markets, where ultra-low latency is standard. Adapting FIX for the primary market posed performance and optimization challenges.
Designed an AWS-based distributed system with per-client Lambda queues to ensure isolation and prevent overload (backpressure).
Built functionality to handle FIX logon, fetch relevant deals, convert them into FIX messages, and deliver to investors.
Implemented automatic feedback loops — investors receive FIX execution reports upon successful order creation.
Developed order creation, validation logic, and error handling (business rejection messages when inputs are invalid).
Final MVP milestone included allocation reporting, where banks confirm final share distribution back to investors via FIX.
Continuous alignment with Product Owner, Team Lead, and CTO through weekly roadmap check-ins.
Adoption of FIX lowers integration barriers for banks and institutional investors, accelerating client onboarding.
FIX protocol expected to become the client’s primary revenue driver, enabling subscription-based or per-order monetization.
Positions the platform as one of the first to digitize the primary market with FIX integration, creating a competitive edge.
Cloud-native architecture ensures the ability to scale with large institutional clients while maintaining performance and isolation.
