Emarketer calculated that ad server spending would exceed $375 billion by 2021. WebEx notes that enterprises have a more than $1.2 billion yearly PPC budget through Google. Figures prove brand communication via online advertising is important for companies nowadays.
In 2019, devices with ad blockers increased from 142 million to 615 million. So, to overcome the challenge of meeting user needs and ad content, publishers must find new approaches to design, place, and implement the commercials.
This article outlines the role of online media tools in managing advertising for your business.