ICE London: Results that Innovecs Has Delivered

#Software Development
#Gaming & Entertainment
February 13, 2020 2 min read

ICE London took place on 4-6, February 2020 at ExCel London and aimed to bring together the best minds from all sectors of the gaming industry.

The conference gave opportunities to drive company revenues via face-to-face meetings and networking. It brought together 600+ solutions and 35000+ professionals in the gaming sector. 

This year, the learning environment was arranged into the sectors: online, mobile, payments, social, sports betting, casino, betting & lottery. GPI, iSoftBet, GSM Global, PG Pocket Games Soft and others were among the sponsors.

The list of speakers included experts from companies such as WesternLotto Bet, Betbonanza, Betsson, Codere, Lagos State Lotteries Board, Kindred, Caesar’s Entertainment, Boyd Gaming, and others.  

The conference covered gaming industry issues, provided the opportunity to participate in the debates with the speakers and share own knowledge in the industry. 

Although Innovecs has considerable experience in gaming and entertainment, we strive to keep up with the latest technologies that will help us to realize our clients’ needs and deliver to them the best solutions.

This is why Innovecs’ representative, Doug Dyer – VP of Gaming & Entertainment – did not miss the opportunity to attend such an event. 

His mission was to learn new trends, network and share the Innovecs’ expertise. Doug Dyer outlined the key points of the ICE.

Interesting celebrities joining the show including David Hasselhoff and Usain Bolt. The conference seems much larger than in previous years.
Doug Dyer,
VP of Gaming & Entertainment

eSports and betting on eSports has a major presence. Every aspect of the industry is being covered including gaming platform, betting platforms, integration of esports betting into existing platforms, odds, viewing, and more.

Skill-based gaming is becoming prevalent. As casinos and online iGaming operators look to expand their demographic, they’re looking at more skill-gaming (“esports-lite”) services and games – both online and land-based – are showing up. Not just pure skill gaming but also RNG-based games with “skill-based mechanics” are being created. All of this is to lure a younger demographic into gaming for money.

I noticed a lot of smaller studios building games for big operators. ‘Indy’ developers/studios are getting a shot at building the next big games for iGaming and land-based. For example, Microgaming has several small studios showing games in their booth which they started over the past year or more. Lots of investment being made into 3rd party game developers in order to bring in new tech, game mechanics, math, innovation.
Doug Dyer,
VP of Gaming & Entertainment

Games are becoming much more complex, higher-end graphics, new features/bonus rounds, animations, jackpot schemes and more. HTML5 and Unity being pushed to create the next generation of real-money games. 

Larger studios who feed into the major operators are looking for partners with a track-record of delivery. Also, looking for studios/teams willing to work on a revenue-share basis only.

Lots of US companies over for the show looking for the next great thing to launch in the few states where iGaming is legal.

Blockchain has all but disappeared. Only a few mentions in booths and only about accepting crypto for payments

Fintech has become huge. All about cashless. Lots of payment companies focusing on cashless.

Our company specializes in game design and development while sticking to time and budget estimates. Innovecs has successfully completed projects for companies such as NeoGames, Gameiom, and others.

If you missed the ICE, but want to know more about upcoming trends in the industry or receive expert consultation, feel free to contact Doug Dyer via email or LinkedIn:


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