ICE London: Results that Innovecs Has Delivered

#Software Development
#Gaming & Entertainment
February 13, 2020 2 min read

ICE London took place on 4-6, February 2020 at ExCel London and aimed to bring together the best minds from all sectors of the gaming industry.

The conference gave opportunities to drive company revenues via face-to-face meetings and networking. It brought together 600+ solutions and 35000+ professionals in the gaming sector. 

This year, the learning environment was arranged into the sectors: online, mobile, payments, social, sports betting, casino, betting & lottery. GPI, iSoftBet, GSM Global, PG Pocket Games Soft and others were among the sponsors.

The list of speakers included experts from companies such as WesternLotto Bet, Betbonanza, Betsson, Codere, Lagos State Lotteries Board, Kindred, Caesar’s Entertainment, Boyd Gaming, and others.  

The conference covered gaming industry issues, provided the opportunity to participate in the debates with the speakers and share own knowledge in the industry. 

Although Innovecs has considerable experience in gaming and entertainment, we strive to keep up with the latest technologies that will help us to realize our clients’ needs and deliver to them the best solutions.

This is why Innovecs’ representative, Doug Dyer – VP of Gaming & Entertainment – did not miss the opportunity to attend such an event. 

His mission was to learn new trends, network and share the Innovecs’ expertise. Doug Dyer outlined the key points of the ICE.

Interesting celebrities joining the show including David Hasselhoff and Usain Bolt. The conference seems much larger than in previous years.
Doug Dyer,
VP of Gaming & Entertainment

eSports and betting on eSports has a major presence. Every aspect of the industry is being covered including gaming platform, betting platforms, integration of esports betting into existing platforms, odds, viewing, and more.

Skill-based gaming is becoming prevalent. As casinos and online iGaming operators look to expand their demographic, they’re looking at more skill-gaming (“esports-lite”) services and games – both online and land-based – are showing up. Not just pure skill gaming but also RNG-based games with “skill-based mechanics” are being created. All of this is to lure a younger demographic into gaming for money.

I noticed a lot of smaller studios building games for big operators. ‘Indy’ developers/studios are getting a shot at building the next big games for iGaming and land-based. For example, Microgaming has several small studios showing games in their booth which they started over the past year or more. Lots of investment being made into 3rd party game developers in order to bring in new tech, game mechanics, math, innovation.
Doug Dyer,
VP of Gaming & Entertainment

Games are becoming much more complex, higher-end graphics, new features/bonus rounds, animations, jackpot schemes and more. HTML5 and Unity being pushed to create the next generation of real-money games. 

Larger studios who feed into the major operators are looking for partners with a track-record of delivery. Also, looking for studios/teams willing to work on a revenue-share basis only.

Lots of US companies over for the show looking for the next great thing to launch in the few states where iGaming is legal.

Blockchain has all but disappeared. Only a few mentions in booths and only about accepting crypto for payments

Fintech has become huge. All about cashless. Lots of payment companies focusing on cashless.

Our company specializes in game design and development while sticking to time and budget estimates. Innovecs has successfully completed projects for companies such as NeoGames, Gameiom, and others.

If you missed the ICE, but want to know more about upcoming trends in the industry or receive expert consultation, feel free to contact Doug Dyer via email or LinkedIn:


January 14, 2021
Anastasia Osypova talks on the Employee Journey at Innovecs: from adaptation and motivation to professional development
Modern IT specialists are dynamic and active: they do not play the cards they’ve been dealt — they have goals, keep up with the progress, and are eager to learn new things and develop. This is why it is critical to understand their preferences and endeavors before providing a job offer to be able to motivate the employees in a long-term perspective and encourage productive collaboration. Anastasia Osypova, Head of People, Engagement & Culture at Innovecs, shares how our company motivates employees and helps newcomers adapt. Nastia, what are the responsibilities of the People, Engagement & Culture department at Innovecs? Our department focuses on the end-to-end Employee Journey in the company. Our goal is to retain talents at Innovecs and help them develop professionally. HR partners are always in contact with all employees which helps react quickly to the changes taking place in teams or processes. They also:integrate new employees in the corporate culture while minimizing the stress that can occur during the adaptation time act as change agents when it comes to implementing new processes or reorganizing the current ones help solve conflict situations determine potential areas of risks for business work closely with managers by building and implementing development and motivation programs in their teamsWhat makes Innovecs an ideal workplace? “Be sexy” was our 2020’ motto. We keep creating all opportunities possible to make the company an ideal place for our employees and potential candidates. For example, we regularly hold various workshops, training courses, and webinars on the basis of InnoCamp, our educational platform. We invite famous speakers as well as encourage Innovecs people to participate and share knowledge. WOW-program is another crowd-puller. It includes wow food, wow sport, wow mind, wow fun, and wow health directions. The goal is to care about the health and well-being of each and every at Innovecs. How do you maintain working relationships between employees and managers? This is a never-ending process. We do not have a multi-level hierarchy like the companies with a linear management model do, so communication at Innovecs is always transparent and unconstrained. It is important to synchronize the expectations of the team leaders and their team members. This is why we pay great attention to setting the right goals for employees as well as focus on the feedback culture. Managers hold regular stand-ups, daily meetings, retrospectives to analyze their work results, get feedback from colleagues and teammates. For employees to feel confident and at ease when communicating with managers, we are creating a favorable psychological climate within the teams. HR partners, in response, always keep their eyes on the ball, hold 1:1 meetings with managers and employees. In case they define any communication gaps, they create recommendations and the scenario to solve the problem. How does the company help employees to prevent burnout? According to the emotional burnout model by Matthias Burisch, one of its factors is over-performance (when a person gets engaged in the work more than necessary). To prevent the negative effect, the life-work balance principles must be followed. At Innovecs, we have a flexible working schedule as well as the possibility to work remotely from home. This allows our employees to spend more time with their families and do things they love. Soft skills development is another approach we have in place. This covers time management, communication, creativity, problem-solving, emotional intellect, etc. How do Innovecsers enjoy their life in the company? We have a gym in the office that operates 24/7. People can visit it anytime they want. We have fitness and box coaches, table tennis and football, gaming and VR rooms. All these help relax and refresh minds. SPA-zone with the best massage therapists is the cherry on top. Just make an appointment and relax at the end of the working day or in between the tasks.