Maryna is a social media strategist with over five years of experience helping brands grow their voice online. At Innovecs, she develops and manages content strategies across LinkedIn, Meta, and TikTok, building visibility for both the company and its employer brand. Her background spans B2B, B2C, and B2E communications, giving her a sharp sense of what engages different audiences. Maryna combines data-driven thinking with a strong creative eye, ensuring every post not only looks good but delivers measurable results. She’s also passionate about mentoring teams and sharing her expertise in digital storytelling. Beyond her work at Innovecs, she has collaborated with cultural institutions like the PinchukArtCentre, helping them launch and grow on new platforms. Maryna believes that social media is as much about people as it is about algorithms.